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Rockford House · 26-OLEH-037  ·  Download PDF
Rockford House
Bid due Oct 16, 2026

Bid

26-OLEH-037
Submitted toCardboard Spaceship
IssuedOct 14, 2026
ShootDec 9–10, 2026
DescriptionAmount

Full post

Editorial, motion design, color, audio post, conform and delivery of fourteen masters. Eight chapter videos and six bumpers for the sHTG KOL video series. 39 days.

$42,325

Editorial and motion design

The same cut and the same animation, turned over for another house to finish. 33 days.

$33,000
Recommended — full post, USD$42,325
BrandIonis · Tryngolza
AgencyBroth
Masters rollJan 22 – Feb 12, 2027
The scope

Eight chapter videos, three to seven minutes, most closer to three. Six bumpers at sixty seconds. Fourteen deliverables, 16:9, English, for website and tablet use. Roughly fifty supplied graphics animated.

Cut from a three-camera shoot, one talent on a white cyc, December 9 and 10 in Denver. The talent reads to lens and then paraphrases from bullet points, and both performances are woven together in the cut. Masters at 3840×2160, ProRes 422 HQ and MP4, one frame rate chosen at kickoff.

No budget stated

Standard rates apply. Finishing is not sold on its own: if the masters carry our name, the grade, the mix and the spec QC are ours too.

Questions about this bid? Reply to doug@rockfordhouse.co.

Rockford House, a trading name of Dark Water Media LLC · Portland, Oregon
26-OLEH-037 · 1 / 7
Rockford House
Full post

Detail

26-OLEH-037
LineDays Amount

Ingest, sync and transcription

2.5$1,375

Editorial, chapter videos

11$10,450

Editorial, bumpers

5.5$5,225

Motion design, system and animation

10.5$13,125

Post producing and medical-legal tracking

3$2,550

Color grade

2$3,500

Audio mix

2.5$3,000

Conform, QC and masters

2$1,600

Music license

—$1,500
Full post — 39 days, USD$42,325
Rockford House, a trading name of Dark Water Media LLC · Portland, Oregon
26-OLEH-037 · 2 / 7
Rockford House
Under one roof

Capabilities

26-OLEH-037
DisciplineRate
Editorial$950 / day

Cutting

Multicam and long-form. Scripted-to-lens, documentary, chaptered series, and the kind of cut that holds a single speaker for twenty minutes. Assistant editor $550. The days quoted include working client notes and our own internal pass before each delivery.

Motion design$1,250 / day

Systems and builds

A system designed once and applied across a series. Chart, table and infographic builds, title frames, lower thirds, supers and logo animation.

Compositing$1,250 / day

Putting it in the room

Rotoscoping, motion tracking, 3D compositing, screen replacement, paint and cleanup. Graphics that sit in the scene instead of on top of it.

Color$1,750 / day

Look and grade

Look development, grade across a full series, and trims cut to each delivery spec.

Audio post$1,200 / day

Mix and design

Mix, sound design, voiceover lay-in, music cut to length, and loudness delivered to spec.

Finishing$800 / day

Conform and QC

Conform, spec QC, captions and SRT, versioning and cutdowns, and masters built to broadcast and web specifications. Post producer $850.

// Open gate and vertical reformats // Teleprompter and alt-take assembly // Scrolling ISI and regulatory supers // Review-site management // Medical-legal change tracking // Archive and working-file turnover
On this bidAll of it

Everything above is covered by the lines in this bid at the complexity this series calls for. Work that builds new scenes, sets or environments from scratch sits outside them and is quoted.

No budget has been stated for this job, so standard rates apply. Color and audio post are specialist disciplines, resourced and supervised by us and quoted at their own rates rather than averaged into a single finishing figure.

Rockford House, a trading name of Dark Water Media LLC · Portland, Oregon
26-OLEH-037 · 3 / 7
Rockford House
Hero first, then rolling

Post cal

26-OLEH-037
MilestoneDate

Award

Oct 21, 2026

Approved manuscript, for ISI, indication and supers

Nov 30, 2026

Built graphics, supers and ISI voiceover. Earlier is better; animation cannot start without them

Dec 4, 2026

Shoot, Denver

Dec 9–10, 2026

Footage and the script supervisor's report to post

Dec 11, 2026

Hero look frames, the motion system on real frames, out for response

Dec 15, 2026

Hero chapter V1, out before the break for notes

Dec 18, 2026

Look approved, motion system locked for all fourteen

Dec 23, 2026

Holiday pause, no reviews

Dec 24 – Jan 1

Wave 1 V1, chapters 2–4

Jan 8, 2027

Wave 2 V1, chapters 5–8

Jan 15, 2027

Wave 1 masters, hero plus chapters 2–4

Jan 22, 2027

Wave 3 V1, six bumpers

Jan 26, 2027

Wave 2 masters, chapters 5–8

Feb 5, 2027

Wave 3 masters, six bumpers

Feb 12, 2027
Last masters deliveredFeb 12, 2027
Rockford House, a trading name of Dark Water Media LLC · Portland, Oregon
26-OLEH-037 · 4 / 7
Rockford House
Read before award

Timeline

26-OLEH-037
What was asked for

Two things were asked for that do not line up. The brief sets final delivery in mid-February. The October 9 call sets three rounds of review with five full business days for each. Run in one block against fourteen deliverables, that math returns the last notes on February 11 and leaves no room to finish.

The calendar above solves it rather than arguing with it. The look is settled before the holidays, not the piece. Motion system frames go out four days after footage and a hero chapter V1 follows on December 18, so there is something real to respond to over the break. What gets approved on December 23 is the look, which then holds for all fourteen; the chapters themselves are assembled against it in January rather than designed inside a review.

Deliverables then roll. Three waves, each with its own five-day round, each finishing and delivering as it clears. Masters arrive January 22, February 5 and February 12 rather than all on one date, which is what makes a mid-February finish real instead of arithmetic.

Look approvedDec 23, 2026
Wave 1 mastersJan 22, 2027
Wave 2 mastersFeb 5, 2027
Wave 3 mastersFeb 12, 2027
Also assumed

No reviews land between December 24 and January 1. Medical-legal review is separate from the three client rounds and the bid specs sheet leaves its count blank: one cycle is assumed, with comments returned within ten business days. Each additional cycle is quoted at the day rates of whoever it takes and moves that wave day for day.

Rockford House, a trading name of Dark Water Media LLC · Portland, Oregon
26-OLEH-037 · 5 / 7
Rockford House
No pharma credit

Reel

26-OLEH-037
WorkLength
adidas

Brand x Business

Graphics-forward motion built to a global brand's own type and color rules.

01:58
MassMutual

Too Many Tomorrows

Short form in a regulated category, with the legal line composed in rather than added at the tail.

00:30
Taco Bell

Franchise Accelerator

Twenty-one minutes, interview-led, chaptered so a viewer can find the section they came for.

21:04
Yum! Brands

Accelerator

Seventeen minutes of figures and chart work for a room that came for the data.

17:09
Global Leadership Summit

Edgar's Story

One speaker, five minutes, direct to lens.

05:01
Trading sinceSep 25, 2019

This series is long-form direct-to-lens delivery and data animated to someone else's brand system, which is what the work above is.

Assumptions and exclusions

Questions about this bid? Reply to doug@rockfordhouse.co.

Rockford House, a trading name of Dark Water Media LLC · Portland, Oregon
26-OLEH-037 · 6 / 7
Rockford House
What the number assumes

Terms

26-OLEH-037
Graphics

Built graphics, supers and final ISI copy by December 4, 2026, layered and editable with fonts. Six and a half of the twenty-three days are animation and none starts before they land. A flattened file is a rebuild at $300.

Graphics load

The brief puts the set at about fifty supplied graphics. How that splits between complex chart and table builds and simpler titles, lower thirds and ISI cards is not known yet, and neither is how motion-heavy the bumpers want to be. The motion design line is sized for the whole set at the complexity described rather than guessed line by line. A set that arrives materially heavier than that, or one that asks for new scenes or environments built from scratch, is re-quoted rather than absorbed.

Counts

The RFP lists eight chapters; the October 9 call described seven, and the bumpers were put at four to six. This bid is built on days, not on a price per video. The ingest, the motion system, the review rounds and the finishing pass are the same work whether the series lands at twelve deliverables or fourteen, so losing one chapter or a couple of bumpers does not move the number materially. A chapter is roughly half a day of editorial and a share of the animation pass, about $750; a bumper is about $200. Anything larger than that, a whole wave removed or added, is re-quoted rather than adjusted.

Rounds

Three client rounds are included. A round is one consolidated set of notes across every deliverable in that wave, returned in one document. Rounds are not billed as a line. Working notes is absorbed across the disciplines above rather than counted as a day against each one, and the days quoted carry it along with our own internal pass before anything reaches the client. Anything wrong against the agreed scope is corrected in as many passes as it takes, at no charge. New direction is a round, and a fourth is quoted at the day rates of whoever it takes, as is each additional medical-legal cycle, with that wave moving day for day.

Script and ISI

Script, manuscript, claim substantiation, talent release and HIPAA compliance are the client's. ISI voiceover is supplied; the scrolling ISI build and end placement are included on all fourteen.

Music

$1,500 covers a library track cleared for buyout, online and medical-conference use, cut to each length. A fully custom score is $5,000 to $7,000 minimum.

Excluded

The shoot and the pre-light day, graphic design, 9:16 versions at $150 each, captions and SRT at $900 for all fourteen, and drives or physical media. Captions are called out because the RFP asks for them and the October 9 call did not.

Terms

50% on award, 50% on final delivery. Net 30. If the job is canceled after assets have landed and work has begun, 50% of the fee is due. Pricing holds thirty days from October 16, 2026.

Questions about this bid? Reply to doug@rockfordhouse.co.

Rockford House, a trading name of Dark Water Media LLC · Portland, Oregon
26-OLEH-037 · 7 / 7